Hi, I’m Misha. I get big scary projects and small cool things done.

Toloka is an AI data labeling platform. As its sole designer, I designed the self-serve platform end to end, from pipeline setup to the AI Assistant.

Tutu is the largest travel service in Russia. I was the lead product designer, responsible for all company products.

Yandex Practicum is an educational platform for IT specialists. I wrote about customer interviews, analytics, CJM and JTBD, and created study tasks.

BandLab is a music creation social platform. I worked on monetizing the service, helping the Boost and Opportunities teams grow.

Sheksy was a startup that shot micro series and broadcast them on its own platform. I worked there as a founding designer and product owner.

I mentored students in the “UX/UI: Digital Product Design” course and in two mobile app workshops.

Personal projects

Toloka

Toloka is an AI data labeling platform, where clients run their own annotation workflows. As its sole designer, I designed the self-serve platform end to end, from data display and pipeline setup to the AI Assistant. I also built its design library from scratch.

BandLab is a music creation social platform with 10 million users. I worked on monetization with Boost and Opportunities, the flagship one-time purchase products. I also designed an in-house ad platform for artists to promote their music.

How we failed to add a goal picker — but still increased revenue

Case Study

Tutu is the largest travel service in Russia, with over 30 million users a month. I was the lead product designer, responsible for all company products. I led design of the flagship mobile app, designed a server-driven UI builder and owned the design system.

One app to bring
them all

Train tickets, flights and hotels in one app.

It appeared in 2018 as an experiment and became the flagship product. I led its design with three product teams.

Tutu.ru app screens: To Istanbul trip, tickets and hotel cards

Tutu.ru app screen with the design-system components

Design system

I owned the design system and laid the groundwork for its next generation, with more consistent and accessible UI. A dedicated team ran it, two engineers, a product owner and me.

Backend Driven UI

I designed a server-driven UI builder. The apps ship changes without app store releases and adapt to each user.

Sheksy was a startup that shot micro series and broadcast them on its own platform. I worked there as a founding designer and a product owner.

Sheksy app playing the series «Стая Бейба» on a phone

Launched apps for iOS and Android.
No longer available.

Created a simple, eye-catching and high-contrast style for Sheksy. Boris Verks created the logo and chose the font.

Created a simple website.

Sheksy ad in the Moscow subway: watch sheksy series right on the metro

We integrated Sheksy into the Moscow Metro’s public Wi-Fi, so people could watch series on the subway.

Yandex Practicum is an educational platform for IT specialists. I was one of the authors of its product design course. I wrote about customer interviews, analytics, CJM and JTBD, and created tasks for Figma, Google Analytics and Yandex Metrica.

Course lesson: what a depth interview is

When is a reminder app for iOS. Reminders are set with a touch on the clock. I designed it and partly built it. Over 200,000 downloads.

★★★★★Very good idea to have an analog clock that simplify info input!
★★★★★I love the simplicity. Just touch the rim of the clock and sweep it around the clock to set the time.
★★★★★It's a super useful app that has helped me tremendously.
★★★★★I just love the UI here... It's exactly what makes this app useful
★★★★☆Great potential! Very good idea to have an analog clock that simplify info input! Very easy to use!
★★★★☆Easy to use, great interface. Simple.

E-Trains
E-Trains shows Rodalies and Cercanías train times for Catalonia, with live platforms and delay alerts. Built with Claude Code.
MYSLF
MYSLF is a solo dating app I made solo with ChatGPT.
Make it great
Make it great is a menu-bar app for macOS that fixes grammar, rephrases and translates, in any language.
Voley
Voley is the official app of the Amateur Volleyball League, with tables, results and fixtures. The hard part was fitting big tables on a phone screen.